For businesses of all sizes, website design is becoming increasingly important. Despite the fact that 54% of small businesses have a website, many of them are out of date. Others aren’t built to take advantage of today’s consumer interaction, which is fueled by the rise of smartphones, social media, and e-commerce.
If your company’s website falls into one of these categories, you’re virtually throwing money away. Working with an Atlanta web design company to refresh your site pays off nearly instantly for your organisation. Consider how a fresh website design can increase your business if you’re still on the fence about whether to update your company website or establish your first one.
WHAT CAN A NEW WEBSITE DO FOR YOUR COMPANY?
Use Responsive Design to your advantage. In today’s mobile-dominated commercial climate, a new design may ensure that your company’s website appears excellent on any device. Visitors may soon bounce to other websites if your website is not user-friendly on mobile phones. In fact, according to a 2016 Forrester Research study, 59 percent of smartphone users expect businesses to make their websites mobile friendly. Furthermore, search engines such as Google may punish your website if it is not mobile-friendly, reducing your online visibility to potential clients. Search engine optimization can be aided by an updated website constructed using responsive design concepts.
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Improve the user experience. The most effective company websites stress user experience and encourage micro-interactions in addition to being mobile friendly. Visitors may easily locate what they’re looking for by scrolling and swiping on their touchscreens for a great user experience. It provides users with bite-sized material on simple landing pages. Consumers can locate what they need without having to go through a lot of information thanks to a basic design. Micro-interactions on mobile devices are user-activated touchpoints on your website that give customers control, direction, or rewards. Consumers spend more time learning about your organisation and moving down the buying process when these features are available on your website.
HOW CAN AN UPDATED WEBSITE DESIGN HELP YOU GET
New and returning customers must be activated. Updating your website design also gives you the chance to include eye-catching calls-to-action (CTAs) that convert visitors into paying clients. CTAs tell users what to do next after they’ve visited your website. A CTA can prompt a visitor to fill out a contact form, call your company, provide their email address, watch a video, or look at your social media profile, for example. Taking any of these steps moves visitors closer to becoming leads and creating income for your company.